Showing posts with label Canadian Museum of Nature. Show all posts
Showing posts with label Canadian Museum of Nature. Show all posts

24 February 2020

TEACHER STRIKES: HOW MUSEUMS ARE RESPONDING

Muse News | Michelle Wright



Ontario teachers have been without a contract since August 31, 2019, and even after months of negotiations there are few signs of progress. Between the work-to-rule campaigns and the rotating strikes everyone is feeling the impact. Today’s article will take a specific look into the impact this has had in the museum world, and how museums have responded.

Teachers on strike, February 21, 2020, St. Catharines, Ontario. Photo courtesy of Hillary Kerr.
Ontario’s French-language school boards (AEFO) also announced a work-to-rule campaign starting January 23, 2020 followed by The Elementary Teachers’ Federation of Ontario (ETFO) on February 3, 2020. This means that teachers will only undertake their scheduled teaching and supervision duties and not participate in any extracurricular actives, including field trips. The lack of school trips to museums has severely impacted several museums that rely on that income for the year. Institutions have reached out to boards not under this campaign, for example the Canadian Museum of Nature in Ottawa reached out to other boards and have been fortunate enough to not suffer substantial losses. Other museums, like Ottawa’s National Arts Centre, are forced to wait it out due to the nature of their programming. Museums are trying to provide extra services, both to help out the community with thousands of children needing care and to generate revenue.

The Ministry of Education agreed to provide parents with a credit of up to $60 when strike actions close schools or school-based childcare centres, however there is a need for parents to provide care for their children during these days. The City of Toronto says that it will not be able to provide alternate childcare options, but some museums across the city are stepping to the plate, some of the museums on the list include, the Royal Ontario Museum (ROM), the Ontario Science Centre, the McMichael Gallery, the Toronto Zoo, and more. Many of these one-day camps, as they are being called, are also offering early drop-off and/or late pick-up options, making museums even more of a help to parents.

The Science Centre admits that the program was a bit of a scramble to put together, but they were determined to provide students with a fun-filled science education. Lorrie Ann Smith, the director of education said, “It will be a full day of science adventure and excitement, so we will be doing interactive science experiments, maybe see an IMAX movie and we will go to the planetarium.” It was most-likely a scramble for other museums too, but through their hard work many are going above and beyond to provide an alternative fun and safe learning environment. Afterall, there is a reason these cultural institutions are one of the highest field-trip destinations for schools; museums provide an alternative learning method and have been proven successful tools of education for many students across all boards.

The Ontario Science Centre. Source.
Many other cultural institutions have been able to set up similar programs, but with no end in sight to the teacher strikes, it is hard to say exactly what will happen next.


3 March 2019

HIGHLIGHTS FROM THE 1ST MUSEUM MARKETING SUMMIT IN LA



Program of the Museum Marketing Summit. Source.
On Monday, February 25, 2019, I attended the MuseumNext’s first ever Museum Marketing Summit in Los Angeles. This Summit provided insight on how to reach a more diverse audience in museums, increase attendance to events and make your museum’s programming relevant to the community you serve, all through the lens of marketing strategies.

The conference, held at The Line Hotel, offered a diverse and engaging program of marketing professionals and leaders working in museums across the world, from Australia to the Netherlands, and even from Canada! I got the chance to network with some of them during coffee and lunch breaks. Without going into too many details, here are some of the highlights:


Anne Boleyn's Social Media takeover. Source.

Tower of London's #BoleynIsBack Campaign


Claire Lampon, Digital Media Manager at Historic Royal Palaces in London, UK, shared her experience creating the campaign #BoleynIsBack. The campaign aimed to increase the number of local London visitors to the Tower of London. The idea was that Queen Anne Boleyn, who had been executed at the Tower of London on May 19, 1536, took over its social media during the weeks leading to her execution anniversary. The conversation spread worldwide through the hashtag BoleynIsBack on Twitter to Instagram and lead to a successful increase in the number of visitors to this overlooked historic site in London.





Amsterdam Museum's Pop-Up Exhibitions


ModeMuze@OBA exhibition images.
Photo by Laetitia Dandavino-Tardif.

Frank Cornelissen, Deputy Director at the Amsterdam Museum, shared the challenges  
faced to attract locals to this small museum located in the center of Amsterdam. To reach different communities and increase their cultural engagement, the museum pop-up exhibitions were opened throughout Amsterdam’s neighbourhoods. They became active in all these neighbourhoods through collaborations with various organizations and institutions. For example, they organized ModeMuze@OBA, 2017, an exhibition merging fashion objects from over ten Dutch museums and recent works created by students, at the Central Amsterdam Public Library. This marketing strategy led to increasing the number of local residents visiting the actual Amsterdam Museum building.


LA Museums Panel: A Focus on SoCal and The Getty


For the last decade, Los Angeles has been trying to become an arts and culture destination, not only an entertainment one. The LA Museums Panel discussed about the various tactics the panelists have used to attract new audiences to their institutions and put LA on art lovers’ travel map. First, Jennifer Caballero, President of SoCal Museums, explained how the creation of this non-for-profit organization enabled marketing professionals working in museums to collaborate and share feedback, thus helping each institution achieve its goals. For example, they created the Museums Annual Free-For-All Day to increase outreach and attract new visitors to museums.

LA Museums Panel. Photo by Laetitia Dandavino-Tardif.
Second, Ron Hartwig, former VP Communications at the J. Paul Getty Trust, shared his experience working on Pacific Standard Time (PST), a Getty initiative to celebrate the birth of the LA art scene. The first edition, Pacific Standard Time: Art in L.A. 1945–1980, brought over 60 art organizations from across Southern California to participate in this major initiative from 2011 to 2012. Exhibitions and programs were happening simultaneously and all shared the same overarching theme. Through communication and marketing, PST was promoted worldwide, bringing tourists and art-lovers from around the world to LA.



Canadian Museums’ Speakers: Myseum of Toronto & Canadian Museum of Nature


Josh Dyer, Director of Marketing at Myseum of Toronto, shared the challenges of creating a brand for a museum that doesn’t exist physically, and those of creating a unique identity for Myseum that reflects its inclusive nature. Since its early days, Myseum went directly into communities to build awareness, trust, and credibility, and to learn directly from community members about how to better answer their needs. Myseum’s success can be interpreted by its vision of building community before building walls.

T-Rex dinosaurs doing yoga on Parliament Hill as part of CMN's promotion
of the Ultimate Dinosaurs exhibition. Source.
At the Canadian Museum of Nature, summer is the most profitable season in terms of ticket sales. John Swettenham, Chief Marketing Officer, presented the museum’s campaigns from the last couple of years that were intended to increase attendance. One of the most successful campaigns was the one associated with the Ultimate Dinosaurs exhibition, in 2016. The idea was to have inflatable T-Rex dinosaurs engaging in various activities around Ottawa, such as Yoga on Parliament Hill. The campaign went viral on social media. This has led to free advertisement for the museum and its exhibition in local and international news, and even in Marketing magazines.

Museum Marketing Summit at The Line Hotel. Source.

Finally, attending this conference was very worthwhile. I was very impressed with the quality of speakers and the attendees. I highly recommend keeping updated on MuseumNext’s website for their upcoming conferences around the world. I could always personally ask Jim Richardson, MuseumNext’s founder to hold one in Toronto in the near future. ;)

25 February 2017

MUSINGS HITS THE ROAD: A TOUR OF CANADA'S CAPITAL, MMSt CLASS TRIP 2017

WEEKEND EDITION

BY: NATANIA SHERMAN

This past week was reading week, and rather than hibernating, Musings went on a road trip! For those of you unfamiliar with the Museum Studies (MMSt) program, every year the Museum Studies Student Association, MUSSA, hosts a class trip which is open to first and second year MMSt students. Every other year we visit Canada's capital city, Ottawa, to see what's happening in our national museums.

A foggy view of the parliament building (Photo: Natania Sherman)

This year's trip, organized by MUSSA's social chair and Musing's Museum Innovations writer Kelly Mackenzie, brought us to Ottawa in the middle of February where we had the opportunity to devote four days to experiencing the culture and unseasonably mild weather of Ottawa, Ontario.

Between us we managed to visit the Canadian Museum of History, the Canadian Museum of Nature, the Canadian War Museum, the National Gallery of Canada, the Bytown Museum and the Canadian Aviation and Space Museum.

Since Serena and Hayley already provided an overview of the museums and museum programs in Ottawa, this article will just provide a recap of some of the highlights of the trip.

February 23rd

Our first stop at the CMH in Gatineau (Photo: Natania Sherman)

For our first stop, the Canadian Museum of History (CMH), located in Gatineau, Quebec, hosted us for a variety of candid talks about some of their ongoing projects, including the upcoming Franklin Expedition exhibition, inspired by the recent discovery by Parks Canada of the H.M.S. Erebus and Terror in the arctic. We heard from the Virtual Museum of Canada about how they facilitate museum and community online projects and learned a bit about the CMH's approach to accessibility and repatriation of indigenous objects. The highlight, however, was being led on a tour of the Canadian History Hall which is currently under construction but will reopen on Canada Day. I can't wait to go back to see the finished exhibition!

Part of a behind the scenes tour of the Canadian History Hall (Photo: Natania Sherman)

After our day-long visit to the Canadian Museum of History, we had the option to visit the Canadian Museum of Nature or the Canadian War Museum. Choosing which museum to visit in our free time was much like choosing a favourite child, but I ended up visiting the Canadian Museum of Nature to take in the Reptiles exhibit and play with the interactives. All in all, a long day of successful museum-going.

February 24th

Part of the Alex Janvier exhibition at NGC (Photo: Natania Sherman)
Friday brought us to the National Gallery of Canada where we got to hear presentations from staff about their diverse career trajectories and get an inside look at past exhibit, Elisabeth Louise Vigée Lebrun. We got to learn from professionals in every aspect of the museum, from marketing and digital strategies to education and interpretation. We also received a guided tour of the Alex Janvier exhibition from the curatorial team, which provided a deeper perspective into his life and art as well as background to some of the curatorial decision-making that occurred when planning this exhibition.

Students mingling with alumni at Boston Pizza (Photo: Natania Sherman)

In the evening, all students were able to partake in an alumni networking event at Boston Pizza. It was a wonderful experience to get to meet and mingle with so many MMSt alumni working in the Ottawa region and many of us were able to make new connections and get some advice from those who have been there before us.

February 25th

Walking to the Bytown Museum (Photo: Natania Sherman)
On Saturday, the last day of our trip, we had the option to visit either the Canadian Aviation and Space Museum (CASM) or the Bytown Museum for tours of their current exhibitions. This was once again like choosing a favourite child. At the Bytown Museum, we had an amazing tour of the building and got to learn about museum management, especially for a small museum. Those who visited CASM took part in a tour of the collections facilities and current exhibitions. Then we loaded ourselves back on the bus and departed for Toronto


Key Themes from This Year's Trip 

The Sesquicentennial: Canada 150 is a major event that is bound to take over Ottawa, and a major source of funding for cultural organizations. Most of the museums we visited seemed to have some kind of ongoing renovation project related to the sesquicentennial, many of which won't be revealed until July of this year.

Reconciliation: At both the NGC and the CMH many staff members were putting a concerted effort into placing indigenous stories front and centre and trying to place them as part of a living culture within Canadian History. This meant re-evaluating some of the ways indigenous cultures had been displayed previously in their museums and making major changes to interpretive and curatorial practices.

Government: The challenges of being a national museum can impact an institution's scope and mandate as well as create bureaucratic hurdles. Many of the museums we visited had to balance politics with museology as a result of being located in the capital city and political centre of Canada.

Canada 150 logo at the Canadian Museum of Nature (Photo: Natania Sherman)

Thank you to all of the museums and museum professionals who hosted us and shared their current and upcoming projects with us. We really appreciated you taking time out of your busy schedules to talk to us and answer our questions. A special thank you to social chair Kelly Mackenzie and MUSSA for organizing the trip and making sure that everyone had a great time in Ottawa.

24 February 2017

CHEATING YOUR WAY THROUGH YOUR 2017 RESOLUTIONS

OBJECT OF THE WEEK

BY: HAYLEY MAE JONES

To celebrate my colleagues arrival in Ottawa, I have compiled a list of three museum objects that provide visitors with exciting experiences around the city. These objects let visitors claim they have completed some pretty impressive feats without breaking a sweat!  If living life on the edge was one of your 2017 resolutions (and you're slightly scared) then you should check out the following museums.  You will be able to claim to have: milked a snake, sent something into space, and become an Ottawa famous artist.

Snake Milking Station - Canadian Museum of Nature

You might not be milking an actual snake, but it is the next best thing. The Canada Museum of Nature is currently housing the travelling exhibit: Reptiles. In this exhibit, there is a snake milking interactive, where visitors can push a button and "milk" a model snake. Where else can you say you "milked" a snake in the middle of winter?

                                 
Photo Credit: Hayley Mae Jones


Cube - Canada Aviation and Space Museum


I am biased towards this object because I have been working on the Cubes in Space project at the Canada Aviation and Space Museum. However, I feel that this tiny object will allow one visitor to have quite a unique experience. The museum, in partnership with the Cubes in Space program from idoodlelearning, is running a competition where one visitor will get to send their science experiment into space on a sounding rocket. That being said, the science experiment must survive 20Gs of force, and fit inside the tiny 4x4x4cm cube. 

Image Source

This tiny cube gives visitors the chance to say they have participated in scientific competitions. In addition, one visitor will have the bragging rights of sending their ideas into space! 


Artissimo Gallery - National Gallery of Canada


The Artissimo Gallery is a gallery space that display's young visitors works of art. It is amazing to think that your art works could be displayed in the same building that is showing art works done by Picasso, Alex Janvier, and Van Gogh. This can not only boost a visitor's confidence, but also show off local emerging talent. It is enough to make anyone feel like a famous artist, daring to be bold!

Whatever your 2017 resolutions, I hope you enjoy life, and live on the edge... Museum style!


23 February 2017

CAPITAL CULTURE: THE ORIGINS OF OTTAWA'S MUSEUMS

THROWBACK THURSDAY

BY: SERENA YPELAAR

The title says it all ... this week I'm with some of my Museum Studies classmates in Ottawa, and today is our first full day in our nation's capital!

During my undergrad at the University of Ottawa, I would religiously keep Thursday evenings open so I could enjoy weekly free admission to museums in the city. It's surreal to be back at my old museum haunts as a U of T MMSt student, so I’ve decided to revisit the origins of each museum we'll be visiting. How were these key learning hubs founded, and how did they evolve into the landmarks they are today? Take a look and get acquainted with the history of these museums below.

Canadian Museum of History
Founded: 1856
Initially located at the Geological Survey Building, the Museum of History displayed minerals, biological specimens, and ethnographical artifacts. By 1910 the museum was named the National Museum of Canada and moved into the Victoria Memorial Museum. Eventually, in 1968, the museum was split into the Museum of Man and the Museum of Nature. The latter would remain in the building while the Museum of Man moved to its current location in 1989. To ensure a more gender-neutral name, the museum was rechristened the Canadian Museum of Civilization in 1986 before becoming the Canadian Museum of History under the Museums Act in 2013. The CMH operates in a shared network with the Canadian War Museum

Canadian Museum of History in Gatineau, Quebec. Source.
What to look for: The Grand Hall is hard to miss, as it's one of the first things you'll see upon entering. The vast canoe-shaped hall hosts a dozen totem poles, as well as the plaster cast for Bill Reid's sculpture, “Spirit of Haida Gwaii”. The forest image spanning the back wall is thought to be the largest colour photograph in the world.

National Gallery of Canada
Founded: 1880
The National Gallery was formed by Canada's Governor General at the time, Michael Douglas Sutherland Campbell, 9th Duke of Argyll. As a prominent figure in society, the Governor General even selected some of the Gallery's first paintings. As of 1882, the Gallery resided in the Supreme Court building, but it too would move to the Victoria Memorial Museum in 1911. The first National Gallery Act was passed in 1913, giving the Gallery its mandate. 1962 saw the museum move to an office on Elgin Street called the Lorne Building, and by 1988 the Gallery was in its current location on Sussex Drive.

"Maman" sculpture by Louise Bourgeois outside the National Gallery of Canada. Source.
What to look for: There's a large atrium nestled at the heart of the gallery, complete with a glimmering pool, high ceilings and skylights. It's a great place to sit and relax, or to take a quiet moment between viewing all the works. Keep an eye out for a similar garden oasis too.

Canada Aviation and Space Museum
Founded: 1964
More recently founded at RCAF Station Rockcliffe as the National Aeronautical Collection, the Canada Aviation and Space Museum was originally an amalgamation of three existing collections (National Aviation Museum at Uplands, Canadian War Museum collection, and the RCAF Museum). The museum was housed in World War II era hangars, but was moved into a triangular hangar in 1988, where it remained. A new hangar was opened in 2006 for additional storage of aircraft. The museum changed its name to “Canada Aviation and Space Museum” in 2010 shortly after reopening from extensive renovation and expansion. CASM is part of the Canada Science and Technology Museums Corporation.

WWI Sopwith Ship Camel biplane at the Canada Aviation and Space Museum. Source.
What to look for: The Ace Academy travelling exhibition allows visitors to operate a virtual aircraft in an immersive environment, using their movements to steer a digital rendering of the museum’s Sopwith Ship Camel biplane.

Bytown Museum
Founded: 1917
The Women's Canadian Historical Society of Ottawa (WCHSO) founded the Bytown Museum, which is celebrating its 100th anniversary this year. Based on the collections of influential women in society, the museum was originally located on Nicholas Street across from the Carleton County Gaol. Today it is housed in the Commissariat building next to the Rideau Canal, between Parliament Hill and Château Laurier. The Commissariat dates back to the construction of the Rideau Canal as overseen by Colonel John By, and the Bytown Museum reflects the history of Ottawa and its roots in the building of the Canal. 

The Bytown Museum, situated alongside the Rideau Canal. Source.
What to look for: I'm a bit biased because I was on the Bytown Youth Council during my undergrad, but the museum boasts a number of unique political and military artifacts on the third floor. Look for Thomas D'Arcy McGee’s death hand in the flesh – or plaster, rather – the cast follows a Victorian death mask tradition and was taken just after his assassination in 1868. Keep an eye out for the pocket bible that intercepted a bullet in WWI and saved the life of the soldier who was carrying it.


Hopefully this list was a sufficient primer on the museums we’re visiting. If you’re not with us in Ottawa this week, with any luck you’ll able to visit these institutions in the near future!

17 February 2017

TAKING A CALCULATED RISK: WHY ALL MUSEUMS SHOULD PREPARE RISK MANAGEMENT PROCEDURES

CONSERVATION TIPS & TRICKS

BY: KRISTEN MCLAUGHLIN

Risk Management Procedures

What is Risk Management? Well, originally, it's a term used by the insurance industry but is increasingly being used by cultural institutions, particularly when taking stock of ones collection. After evaluating a collection, steps can then be written up and taken to reduce the effects on collection in the event of a disaster.

Many museums are starting to implement risk management procedures in their procedures & policies collections. Why bother? Some may think. We don't have any disasters! There are no tornadoes or flood zones or earthquakes!


Risk management procedures can help museums plan for disasters that do affect them and help to take steps to protect their assets and resources. You don't need to plan for each and every one. But what about fire? What about a broken pipe that pours water on your artifacts in the dark backroom no one ever checks? What about theft, or for those that it does affect, earthquakes or floods?

It is important from a conservation standpoint to have a risk management procedure and policy in place and to make sure that all staff understand it. To prepare a write-up, the collections usually undergo a risk assessment. By undertaking this, there are two outcomes that should happen:

1. the creation of a risk management policy and procedure
2. steps to better protect collections as resources allow


Risk Assessment

A risk assessment is usually undertaken  by the team to determine what risks may apply and how to best reduce the risk to the collection. It can be formal or informal, entire collection or a portion, but it definitely should be done for a better understanding of not only the objects in the collection, but the storage procedures currently being used.

During a risk assessment, ask questions like:

-what is the probability of the event happening?
-what percentage of the collection is at risk from such an event?
-what would be the extent of the event?

According to the Canadian Conservation Institute, it is important to consider the 10 Agents of Deterioration when taking on a risk assessment and apply each agent against the collection.

1. physical forces (earthquake, vibration, dropping)
2. fire (flames, soot)
3. water (floods, leaks)
4. criminal (robbery, vandalism)
5. pests (rodents, insects) *
6. pollutants (dust, gases)
7. light and UV radiation
8. incorrect temperature
9. incorrect humidity
10. dissociation/custodial neglect


* many museums will create their own pest management procedure, otherwise known as IPM or Integrated Pest Management.

As risks are identified, they should be prioritized and evaluated for the best response. A good way of doing this is creating a chart and asking a series of questions that will place the events in that chart. Some examples of questions are: has the risk occurred before? What will make it more or less likely to happen again? Is immediate action required? Who is responsible for this risk?

Creating the Management Strategies

Once you prioritize the risk, make sure to create a strategy to respond to the risk. This would be in your risk management procedure.

Risk management strategies should use common sense and sound judgement. Do not make it too technical or convoluted with unnecessary steps. Remember, the strategies are to be implemented in the case of emergencies and often fast action would be required. The best way to prepare for it is to create a simple and common sense strategy from the get go.

Cost-effective strategies are what to focus on; everyone knows museums have limited resources, so plan for effective strategies that work within your budget! Risk management strategies do not have to be fancy. It can be as simple as moving a table away from a pipe that is known to leak sporadically, or strapping boxes down onto a shelf in an earthquake-prone zone.

Conclusion

According to the BC Museums Association Risk Management Best Practices, creating a risk management policy & procedure help the museum in many other policies and procedures, including

1. insurance
2. appraisals
3. security
4. occupational health and safety
5. natural disasters
6. definition and clarification of responsibilities of staff
7. compliance with pertinent legislation

Once you and your team undertake a risk assessment for your new risk management policy & procedure, you will begin to realize the interconnection of all of this integral issues in the museum. With a better understanding of the current state of your collections, responsibilities, and possible risk events, you will be able to better protect and care for your collection. It is a bit of an undertaking and writing the paperwork can be a lengthy task, but it is not just a conservation tip or trick; it's a conservation must.

Note: Remember to check and update the procedure and policy regularly, perhaps more than the others. And celebrate with your team once it is created! You've just taken a large step in protecting your collection! Whoo!


Here are some examples:

National Gallery of Canada Risk Management Policy

ICOM'S Guidelines for Disaster Preparedness

Collections Trust (UK) Risk Management Procedure



Sources:

American Museum of Natural History: Risk Assessment

Canadian Conservation Institute: Risk Management Workshop

Canadian Conservation Institute: Agents of Deterioration 

BC Museums Association: Risk Management Best Procedures

Museum SOS: Risk Management Applied to Preventative Conservation (Canadian Museum of Nature)