Showing posts with label Conference. Show all posts
Showing posts with label Conference. Show all posts

3 March 2019

HIGHLIGHTS FROM THE 1ST MUSEUM MARKETING SUMMIT IN LA



Program of the Museum Marketing Summit. Source.
On Monday, February 25, 2019, I attended the MuseumNext’s first ever Museum Marketing Summit in Los Angeles. This Summit provided insight on how to reach a more diverse audience in museums, increase attendance to events and make your museum’s programming relevant to the community you serve, all through the lens of marketing strategies.

The conference, held at The Line Hotel, offered a diverse and engaging program of marketing professionals and leaders working in museums across the world, from Australia to the Netherlands, and even from Canada! I got the chance to network with some of them during coffee and lunch breaks. Without going into too many details, here are some of the highlights:


Anne Boleyn's Social Media takeover. Source.

Tower of London's #BoleynIsBack Campaign


Claire Lampon, Digital Media Manager at Historic Royal Palaces in London, UK, shared her experience creating the campaign #BoleynIsBack. The campaign aimed to increase the number of local London visitors to the Tower of London. The idea was that Queen Anne Boleyn, who had been executed at the Tower of London on May 19, 1536, took over its social media during the weeks leading to her execution anniversary. The conversation spread worldwide through the hashtag BoleynIsBack on Twitter to Instagram and lead to a successful increase in the number of visitors to this overlooked historic site in London.





Amsterdam Museum's Pop-Up Exhibitions


ModeMuze@OBA exhibition images.
Photo by Laetitia Dandavino-Tardif.

Frank Cornelissen, Deputy Director at the Amsterdam Museum, shared the challenges  
faced to attract locals to this small museum located in the center of Amsterdam. To reach different communities and increase their cultural engagement, the museum pop-up exhibitions were opened throughout Amsterdam’s neighbourhoods. They became active in all these neighbourhoods through collaborations with various organizations and institutions. For example, they organized ModeMuze@OBA, 2017, an exhibition merging fashion objects from over ten Dutch museums and recent works created by students, at the Central Amsterdam Public Library. This marketing strategy led to increasing the number of local residents visiting the actual Amsterdam Museum building.


LA Museums Panel: A Focus on SoCal and The Getty


For the last decade, Los Angeles has been trying to become an arts and culture destination, not only an entertainment one. The LA Museums Panel discussed about the various tactics the panelists have used to attract new audiences to their institutions and put LA on art lovers’ travel map. First, Jennifer Caballero, President of SoCal Museums, explained how the creation of this non-for-profit organization enabled marketing professionals working in museums to collaborate and share feedback, thus helping each institution achieve its goals. For example, they created the Museums Annual Free-For-All Day to increase outreach and attract new visitors to museums.

LA Museums Panel. Photo by Laetitia Dandavino-Tardif.
Second, Ron Hartwig, former VP Communications at the J. Paul Getty Trust, shared his experience working on Pacific Standard Time (PST), a Getty initiative to celebrate the birth of the LA art scene. The first edition, Pacific Standard Time: Art in L.A. 1945–1980, brought over 60 art organizations from across Southern California to participate in this major initiative from 2011 to 2012. Exhibitions and programs were happening simultaneously and all shared the same overarching theme. Through communication and marketing, PST was promoted worldwide, bringing tourists and art-lovers from around the world to LA.



Canadian Museums’ Speakers: Myseum of Toronto & Canadian Museum of Nature


Josh Dyer, Director of Marketing at Myseum of Toronto, shared the challenges of creating a brand for a museum that doesn’t exist physically, and those of creating a unique identity for Myseum that reflects its inclusive nature. Since its early days, Myseum went directly into communities to build awareness, trust, and credibility, and to learn directly from community members about how to better answer their needs. Myseum’s success can be interpreted by its vision of building community before building walls.

T-Rex dinosaurs doing yoga on Parliament Hill as part of CMN's promotion
of the Ultimate Dinosaurs exhibition. Source.
At the Canadian Museum of Nature, summer is the most profitable season in terms of ticket sales. John Swettenham, Chief Marketing Officer, presented the museum’s campaigns from the last couple of years that were intended to increase attendance. One of the most successful campaigns was the one associated with the Ultimate Dinosaurs exhibition, in 2016. The idea was to have inflatable T-Rex dinosaurs engaging in various activities around Ottawa, such as Yoga on Parliament Hill. The campaign went viral on social media. This has led to free advertisement for the museum and its exhibition in local and international news, and even in Marketing magazines.

Museum Marketing Summit at The Line Hotel. Source.

Finally, attending this conference was very worthwhile. I was very impressed with the quality of speakers and the attendees. I highly recommend keeping updated on MuseumNext’s website for their upcoming conferences around the world. I could always personally ask Jim Richardson, MuseumNext’s founder to hold one in Toronto in the near future. ;)

5 November 2016

WORKING TOWARDS EQUITY, DIVERSITY AND INCLUSION AT #OMACONF2016

WEEKEND EDITION

BY: NATANIA SHERMAN

The Hon. Eleanor McMahon, MPP giving her opening remarks (Photo: Natania Sherman)
 This week, myself and a small contingent of Museum Studies students made our way to Mississauga to attend the annual Ontario Museum Association (OMA) Conference hosted by Peel Art Museum and Archive (PAMA).  Unfortunately the conference was held on the same day as our 6 am course enrollment, so bleary eyed from having woken up early, we took the Mi-way buses to the Novotel Hotel in Mississauga. The 6 am struggle is real, but MMSt students stop at nothing to stay current in the museum field.

Conference Selfie! From left: MMSt students Anja Hamilton, Katherine Seally,
Natania Sherman and Emily Berg
This year's conference theme was "Towards Diversity and Inclusion." Each day of the conference featured a variety of keynote speakers and panel presentations. It was interesting to see how the various speakers interpreted the conference theme. Many panelists challenged the idea of what diversity and inclusion means to visitors and urged conference delegates to consider the challenges and rewards in making inclusion and equity part of an institution's core mission. Below is a short recap of some of my personal highlights from the OMA conference.


THURSDAY NOVEMBER 3RD

Can't have a conference without coffee. (Source)
We arrived at the hotel in time for registration and immediately spotted the coffee stand. Coffee is conference fuel. An introduction to the conference was given by Anne Marie Hagan who urged us to recognize the dark side of Canadian History and to avoid maple-washing our heritage. Opening remarks were given by the Hon. MPP Eleanor McMahon, who is minister of Culture, Tourism and Sport. She drew parallels between what the ministry is currently doing in their Culture Strategy and the OMA's Museums 2025 strategic plan. 

One of the highlights of the morning, was the keynote and workshop given by Aletheia Wittman and Porchia Moore of the Incluseum.  The Incluseum is an online resource promoting critical dialogue around inclusion, community building and collaboration in museums. Wittman and Moore encouraged visitors to question what diversity and inclusion means as an action and not as a catchphrase. Their workshop functioned as an icebreaker because they gave every table post-it notes and pens and asked us to write brainstorm what inclusion means. The main portion of the workshop was an exercise in  building an inclusive museum. What would that look like? The results were both surprising and inspiring and it gave delegates a chance to get to know each other.

The Incluseum's Keynote and Workshop
(Photo: Natania Sherman)
One of the concurrent sessions focused on "Reconciling Heritage and Confronting our Past." This session's  featuring panelists were: MMSt alumna Emily Meikle, McMaster University's Indigenous Research Officer and Vice president of Research, Heather George, iSchool Professor Cara Krmpotich, and Assistant Project coordinator, at the Indigenous Knowledge Centre at Six Nations Polytechnic, Tanis Hill. To summarize the discussion, each speaker described how museums have a responsibility to to work towards reconciliation when it comes to the way Indigenous peoples have been represented in Canadian museums. This involves making space to empower others to tell their stories, unpacking our own privilege as educated museum professionals and taking a critical look at collections practices. Even though as museum people we love these institutions, it is imperative that we confront their colonial origins.

In an ignite presentation, entitled "Shared Authority and Inclusive Storytelling: A Grassroots Community Led Effort to Build Toronto's First Museum of Migration," current MMSt student, Anja Hamilton, and tour guide, Arlene Chan, spoke of their experiences collaborating on Toronto Ward Museum's Dishing Up Toronto tours. The work Toronto Ward Museum is doing is one example of the ways that Ontario museums are using co-creation to help Canadian immigrants tell their stories.

The Queering History Panel at #OMAConf2016
(Photo: Natania Sherman)
The conference didn't only focus on racial and cultural diversity but included a panel called "Queering History" which spoke to the need to include queer content in museums. This panel outlined a collaborative framework for working with LGBTQ communities. This can be as simple as including all gender washrooms in museums or in raising a pride flag. This year marks the first time the OMA has held a panel on queer content in museums and based on the turnout in the room, this is clearly a topic museum professionals are eager to include in their work.

The last panel I visited that day was titled "ROM Welcomes: Inviting Canadian Newcomers to the ROM in which Jaclyn Qua-Hiansen, the audience coordinator at the ROM, Yasmine Mohamed, the manager of Cultural Access Pass/Institute for Canadian Citizenship, and Lisa Randall, the program manager for Settlement Workers in Schools, spoke about how early access to cultural venues can ease the transition into Canadian society for Canadian newcomers. The day ended with a cocktail hour, an awards ceremony and a trivia night aimed at Emerging Museum Professionals.

FRIDAY NOVEMBER 4TH

The Plenary speaker on Friday was Franklin Vagnone of Twisted Preservation and author of The Anarchist Guide to Historic House Museums, who reminded us that museums are living history sites and that we as museum professionals need to recognize the living context of our institutions, embrace "death,"  and rethink what our best practices accomplish and who they are best for.

A few familiar faces, from left: Leah Moncada, Lindsay Parsons, Michelle Johnson,
Madeline Smolarz and Emily Meikle (Photo: Natania Sherman)

After that, I visited  the "Master's Panel" which featured a project by MMSt alumnae Madeline Smolarz, Michelle Johnson, Emily Meikle, Leah Moncada, Lindsay Parsons and Bethea Penny, about their "Museum Intercultural Education Program." The program, which consists of an intercultural outing is a perfect example of how intercultural exchange can be fostered through programs that encourage critical thinking and active listening.

One my favorite panels was Melissa Smith's talk on "Access to Art Programming @ The AGO." I was excited to learn about the outreach work that the gallery is doing in order to make art accessible to people with disabilities, people with mental health issues, the elderly and youth. I also loved learning about how their programs focus on empowering others to feel welcome in a gallery setting.

FINAL THOUGHTS:

Conference Swag! (Photo: Natania Sherman)
Although I know there are many barriers (travel, cost) to visiting conferences as a student, it was a rewarding experience to be able to learn about trends in Ontario museums. There are so many museums in Ontario, many of which I had never heard of, despite having lived in this province for much of my life.

A powerful gesture by OMA organizers and many of the speakers was to acknowledge that we are living on indigenous land. The cynical part of me feels that dedications like this are not enough to undo the injustices that have been dealt to so many First Nations communities, but acknowledgement is an important first step towards reconciliation. Based on the emphasis that the OMA has placed on engaging with the Truth and Reconciliation Commission's call-outs to museums and archives,  I hope that building awareness of whose land we occupy is the first step of many steps towards telling the difficult stories of Ontario and Canada.


A beautiful day for a conference.
(Photo: Natania Sherman)

Finally, If like me, you have a fear of the word "networking" be not afraid! I learned that museum folks genuinely want to share stories of their work and to connect with young people.  To facilitate this, the OMA has a Conference Connections program to allow emerging museum professionals to connect with veterans in the field. I did not participate in this program but my friends who did had an overwhelmingly positive experience and made new connections out of it.  Even though there was downtime built into the schedule for networking, it wasn't awkward. The OMA conference had many  ice-breaking events, like a trivia night, that made it easy to meet people. Don't forget that social media can also be a networking tool! Many museum professionals are active on Twitter and by live-tweeting exciting moments of the conference and following speakers whose work inspires me, I was able to expand my circle in a very low risk way. That being said, you won't go wrong if you bring a few business cards.

For those of you who could not make it to the conference, you can get a sense of the presentations by following #OMAConf2016 on Twitter. For those of you who did visit, what are your thoughts? Did it give you a better sense of Ontario's culture sector?

16 May 2016

THE 2016 ONTARIO HERITAGE CONFERENCE SNAPSHOT

HERITAGE MOMENTS

BY: JOCELYN KENT

Welcome, readers, to the first instalment of Heritage Moments, a new column covering all things heritage! Today’s article features a special report on this past weekend’s Ontario Heritage Conference, held May 12-14 in Stratford and St. Marys, Ontario. 

In such idyllic locales, the sold-out conference attracted fantastic panels and enthusiastic attendees from a wide range of backgrounds. While it was impossible to attend everything (as many as four sessions ran simultaneously), I bring you my Top 10 “In Case You Missed It” list!

OHC Banner. Source.

1. Keynote speaker David Prosser got the conference off with an outstanding start by exploring the festival’s enormous debt to the city’s heritage. Perhaps you could guess that the city’s British namesake played a critical role in initiating its production of renowned Shakespearean theatre. 
Map of the birthplace of playwright and actor William Shakespeare. Source. 
It makes sense, too, that tourist theatre-goers enjoy being surrounded by the city's beautiful buildings. But did you know that Stratford’s long industrial heritage provides the warehouses which now home much of the festival’s behind-the-scenes departments ranging from fabricators and costume shops to the archives?
The former Stratford Normal School now houses Stratford Festival offices. Source.

2. There were four types of presentations: panels, walking tours, a dramatic vignette and keynote speakers.

3. An excellent presentation from a large panel on the topic of engaging First Nations in archaeology and heritage assessments. Consultation with First Nations should be about creating a two-way conversation that respects nationhood. 
Dr. Gary Warrick speaking on the Oka Crisis. Photo credit: author.

4. During Friday’s lunch, we were treated to a dramatic vignette entitled "Ladies of the CNR" which is bringing awareness to Stratford's cultural heritage by sharing stories about women during WWII who worked in the locomotive repair shops, now an abandoned building in town. 
The creative team with the repair shops behind them. Source.

5. Considering the projected pressures facing agricultural areas, including reduced farming populations and increased urban sprawl, this informative presentation illustrated the necessity of rural communities to defend their heritage through strategic thinking and strong local leadership. 
Wayne Caldwell connecting us to the issues of rural communities. Photo credit: author.

6. Did you know that post-WWII buildings make up less than 1% of all heritage designations under the Ontario Heritage Act? This fascinating panel featured insightful and often humorous stories of getting neighbourhoods of modernist architecture designated as a Heritage Conservation District. 
The panel taking questions from the audience. Photo credit: author.

7. After speaking with a range of people and glancing through the participant list, the majority of attendees were heritage activists, volunteers and professionals alike, who have worked to protect their local historical buildings.

8. Following a great day of lectures, Friday's social event included an elegant dinner based on Canada's food heritage. 
Local greens, including two tempura battered maple leaves. Photo credit: author.

9. Journalists of all forms did a fantastic job during Saturday morning’s session on how to get traditional media to cover local stories of buildings that need saving, by making it as easy as possible for overburdened reporters and emphasizing a site’s human impact.

10. Notwithstanding the OHC’s attempts to recruit student and emerging professional conference speakers, they were underrepresented. Silver lining: Opportunities for next year! Topics discussed in the Museum Studies program on tangible heritage would easily fit, so keep the conference in mind if are looking to present your research!

Thank you to everyone at the Architectural Conservancy of Ontario and Community Heritage Ontario who united to make the joint-2016 conference such a success.

BONUS: Snow and hail in mid-May? What?!